KAS Rugs introduces Social Media Campaign for Las Vegas Market
Las Vegas, NV ― KAS Rugs recently partnered with Christi Tasker of PuTTin’ OuT, LLC to develop, design & execute a social media campaign called #ColorWithKAS. The fun will begin at next week’s Las Vegas Market. Through October KAS Rugs will giveaway a rug, pillow, or pouf to a lucky winner who posts a photo containing a KAS product or a KAS licensee using the hashtag “#ColorWithKAS”. Weekly the best or most interesting publicly posted photos from market attendees or the general public should be upload photos to their favorite social networks including Facebook, Twitter, and Instagram using the hashtag: #ColorWithKAS. Every week a photo will be selected at random from one of the three social networks. The winner will be announced via Facebook weekly on Wednesdays. Users should remember to mark their #ColorWithKAS photos as public or post them directly on the KAS Facebook page.
#ColorWithKAS gives participants the ability to engage their personal and businesses audiences with the KAS brand along with two new licensed partners – iconic Academy Award-nominated costume designer Bob Mackie and legendary American singer & former teen idol Donny. The social media strategy is designed to give rug dealers, furniture retailers, interior designers, and even KAS Rugs sales representatives an easily shareable marketing source to familiarize their own audiences with the colorful KAS pillows, poufs, and rugs. Donny Osmond and his wife Debbie will be available for photographs during the Donny Osmond Home launch party at KAS Rugs in the Las Vegas World Market Center in Building B Suite B-175, just off of the main lobby on Monday, July 28th from 4-6pm.
Santhi Yarlagadda, VP of Business Development for KAS states, “Without a doubt, the fun facts and personalities of both Bob Mackie and Donny Osmond will help our customers sell more products, as customers will get to engage with Bob and Donny on a personal level via Facebook, Twitter, Instagram, and Pinterest during the #ColorWithKAS campaign. Prior to our licensed partnerships with these brands we didn’t know how talented and entertaining these two really are! Our audience is going to be in for a fashion-forward treat! Consumers will feel a personal connection to Donny the singer and Bob the fashiondesigner on an entirely new level as we at KAS do. Partnering with PuTTin’ OuT made sense so that we could effectively continue to focus on our current roles yet ensure our social media sites are using the resources that we have to develop a successful campaign.”
“The entire PuTTin’ OuT team is excited to work with KAS Rugs and their legendary licensed partners!”says Christi Tasker, CEO of PuTTin’ OuT. “Never did we expect to get two icons like Bob Mackie and Donny Osmond in one package all while wrapped in the quality of KAS Rugs. It’s a dream come true, as I’m personally a fan of all three brands and the Yarlagadda family! As we’re already working closely with Bob Mackie, Donny Osmond, KAS Rugs, and their teams, customers and the KAS brand’s patrons are sure to adore what they’ll soon find in their social steams and feeds. We look forward to seeing the
engagement levels rise on the KAS social channels and seeing what their audience really likes as we go to the sketch pad with Bob and behind the microphone with Donny.”
Follow the KAS Rugs journey on their social media sites:
About KAS: www.KASrugs.com
KAS Rugs was founded in 1981 by Rao Yarlagadda and his wife KAS. The brand became known as a forerunner in color and design trends and has remained a small company culture based on a family business. KAS values customer relationships and extensive product growth. KAS carries over 40 different collections of handmade and machine-made rugs to suit varying lifestyles at varying prices. KAS maintains offices and its corporate showroom in Somerset, New Jersey and has permanent trade showrooms open to retailers and designers in Atlanta, High Point, Las Vegas, and New York City.
About PuTTin’ OuT: www.PuTTinOuT.com
PuTTin’ OuT is a leading gift and home industry social media partner agency specializing in merging digital and traditional advertising. PuTTin’ OuT won the Pinnacle Award from thePublic Relations Society of America for their Las Vegas Market Winter 2013 Social Media Marketing Campaign. Domestic and international manufacturers, leading interior designers, and licensees such as Dann Foley trust PuTTin’ OuT with their complete online marketing presence. Read more:
About Christi Tasker: www.PuTTinOuT.com/Meet-Christi
Christi Tasker is a former interior designer and retailer who is a world-renownedsocial media consultant and speaker. In 2012, Christi Tasker wrote the first edition of The Power of Pinterest; currently she is writing the second edition to be released in early 2015. Tasker travels internationally to speak about social media marketing and meet with clients at conferences in Guatemala, Panama, Paris, and London, among other regions. Tasker is also an NBC social media expert appearing on NBC news stations across the US
About Bob Mackie: www.BobMackie.com
Bob Mackie’s stunning costume designs have earned him a total of nine Emmy Awards, 31 Emmy Award nomination, and three Oscar nominations. His innovative work in the entertainment world is legendary. His awe-inspiring costumes have been worn by hundreds of celebrities including Carol Burnett, Cher, PINK, Barbara Streisand, Bette Midler, Diana Ross, Madonna, Beyoncé, Donny and Marie Osmond, and Jennifer Lopez. In 2002, Mackie received his crowning achievement: induction into the Television Academy Hall of Fame, where he is the only costume designer of the Academy.
About Donnie Osmond: www.DonnyOsmond.com
For the past five decades, Donny Osmond has been known as a famous American singer, musician, actor, dancer, radio personality, and former teen idol. He has sold over 100 million records including 33 Gold. Donny has hosted multiple television shows, starred on Broadway, and captured the hearts of millions winning “Dancing with the Stars.” He has won best singer in Las Vegas and continues to perform live both on tour and with sister Marie. Donny and wife Debbie have been married for 35 years. They have 5 children and 6 grandchildren. Late in 2013, Donny and his wife Debbie launched a Home Collection at AmericasMart in Atlanta, and early in 2014 the products debuted in Las Vegas Home Furnishings Market with over 500 products in numerous categories. Some of their products include bedding, wall art, lighting, rugs, and even doorknobs. Donny Osmond Home with rugs will debut in the KAS Showroom at the Las Vegas Market this July 27-31, 2014.