When Presage prepared to debut as a luxury department store in Palm Springs, the goal was clear: Do not open quietly. Launch with impact.
Tasker Agency was engaged to develop and execute a comprehensive, multi-channel marketing strategy that positioned Presage as a destination — not simply a store.
From brand storytelling to digital design, public relations, experiential activations, photography, and advertising, this project required an integrated approach worthy of a high-fashion retail experience in the desert.
The Challenge
Palm Springs is known for architecture, art, and elevated lifestyle. To stand out in a market that values design and sophistication, Presage needed more than signage and social posts.
They needed:
A compelling pre-launch narrative
Visual storytelling aligned with luxury fashion standards
A cohesive digital +
Brand positioning
We refined the brand narrative to position Presage as:
“Where Luxury Meets Desert Style.”
This included:
Elevated brand messaging
High-impact photography direction
Fashion-forward creative concepts
Consistent visual language across print and digital
Our work resulted in:
Happy clients
0
Projects completed
0+
Countries worldwide
0+
Dedicated employees
0+
social media
content
graphics
engagement
influencer management
social media
content
graphics
engagement
influencer management