Elegant Lighting
TAsKER AGENCY
FOR
showroom branding & conception
The exterior was designed to immediately communicate scale, sophistication, and brand evolution. A custom Art Deco-inspired pattern was developed and applied across the façade, creating a recognizable architectural identity that carried through the entire brand system.
Signage placement, material selection, and color balance were carefully orchestrated to ensure visibility without sacrificing refinement. The storefront functions not only as an entrance, but as a statement—positioning Elegant Furniture & Lighting as a serious contender within the High Point market landscape.
Turning Problems into Solutions
Elegant Lighting
When Christi Tasker and the Tasker Agency team arrived in High Point to deliver the branding package and discuss signage, the reality on-site told a very different story:
What was intended to be a one-day branding delivery trip quickly turned into a full-scale, on-the-ground intervention.
Christi stayed.
Because at that moment, it was clear:
- Active construction underway with no finalized design direction
- Product shipments arriving in bulk, unpacked and unorganized
- No merchandising plan, no floor plan, and no customer journey defined
- Multiple teams working simultaneously—with no unifying vision
Without immediate leadership and execution, the showroom would not open successfully—if at all.
Tasker Agency is the trusted source for A-list interior designers and home influencers. For Dallas showhouse we paired over 40 boutique brands with major brands such as KOHLER, Crossville, Clive Christiansen, Moet Hennessy brands LOVE being invited to sponsor our projects. For Dallas Showhouse, Tasker Agency invited HGTV’s Donna Moss as the host showcase home designer, Marina Bay as the boutique builder, and Engel Volkers real estate agency.
We invite major brands and sponsors to have their products featured in the home for marketing purposes. In the process, brands get mass organic exposure from various regions, plus marketing materials such as as videos, social media content, and publication coverage after the event is over.
TAsKER AGENCY
FOR
showroom branding & conception
The exterior was designed to immediately communicate scale, sophistication, and brand evolution. A custom Art Deco-inspired pattern was developed and applied across the façade, creating a recognizable architectural identity that carried through the entire brand system.
Signage placement, material selection, and color balance were carefully orchestrated to ensure visibility without sacrificing refinement. The storefront functions not only as an entrance, but as a statement—positioning Elegant Furniture & Lighting as a serious contender within the High Point market landscape.
Dallas Showhouse featured
Major brands
Major Brands
Like KOHLER & Crossville
Jake Arnold for Crate & Barrel is an elegant furniture collection with a vintage edge. From velvet sofas to refined wicker dining chairs, nostalgia characterizes this 50-piece collection of living room, dining, office, lighting, seating, and decorating. It is a stunning collision of textures for the maximalist and minimalist alike, providing a creative channel for bold and inspired design enthusiasts. What makes this collection unique, beyond its notable visual aesthetic, is its inherent functionality in versatile spaces.
We designed these pieces to possess contrasting textures that create dimension and volume when paired together. Nothing is stagnant or one note. The capsule is intended to meld with various aesthetics, whether vintage or contemporary, giving designers and customers the liberty to mix and match as they please. This transient, abstract effect forms a refreshing and inviting visual experience.
Elegant Branding by Category
Donna Moss Brand Licensing
Erinn V. Brand Licensing
Press Kits
Stationary
Signage
Retail Store Branding