Twilly & Fig - Tasker Agency

BRANDING, PRINT, MAGAZINE, MARKETING & BRAND MANAGEMENT

From start up to major brand recognition, Tasker agency created the Twilly & Fig brand digitally & in Print

Dee Frazier, a former Target executive, seasoned graphic designer, and founder of the D’KOR HOME interior design publication and blog, started Twilly & Fig interior design firm with her daughter Danielle, an attorney. Soon Dee’s husband, Bob, an executive of CarMax retired to join Twilly & Fig as the full time CFO and marketing director.

The Fraziers are long time clients of Tasker Agency work. For the Twilly & Fig brand, Tasker Agency provided brand consulting services, logo design services, brand guidelines, initial graphics, an initial lookbook for the social media content as well as digital marketing and advertising services including the website development. The entire Twilly & Fig brand inspiration and website design based on the Fraziers likes and dislikes of other brands. Tasker Agency maintains and designs the Twilly & Fig blog pages and through DesignRockstars mentorship, the Fraziers get insider’s knowledge to help them grow their social media following. Tasker Agency also provides Twilly & Fig with public relations opportunties and advice of online placement to achieve thier business goals. Through the ever changing evolvement of their brand and business, Tasker Agency assists and consults with Twilly & Fig regarding with major marketing decisions, ad buys, and

BRAND DEVELOPMENT

Based on trends and forecasts, and Dee’s Pinterest boards, Tasker Agency developed and narrowed down hundreds of logo renditions for the founders of D’KOR HOME.

PRINT DESIGN & PUBLISHING

PRINT DESIGN & SEO PUBLISHING

Soon after the brand color scheme and brand bible was completed, Tasker Agency graphic designers began working on the custom print order which included everything from business cards, note cards, magazine in place of a brochure and paid advertisements.

DIGITAL PRESENCE

Tasker Agency developed D’KOR HOME”s complete digital media presence including a custom blog with email newsletters, service and lead generation pages and developing the social media channels.

12

Public Relations Features

5,580

Backlinks for TwillyandFig.com

155,000

Emails Sent

2059

Followers on Social Media

7,800

Weekly Reach

$175,000

Sales generated by one campaign

RELEVANT STATS

180k +

Followers on Instagram

250,000

Average post reach

24-36

Primary Audience Age

3059

Followers on TikTok

$24,000

Sales generated by one campaign

670,000

Weekly Reach

Website Blog Development & Growth

Twilly & Fig’s target audience is luxury lovers who care about their homes and investments. The audience focus looks like:

PAST COLLABORATIONS

public relations

Reviews & Business Listings

In the beginning we conducted an online PR campaign to distinguish D’KOR HOME from the competition by using client reviews.

Public Relations & Introductions

Our team of seasoned PR agents made sure Dee and her team were in the right places at the right time and surrounded by great company to be interviewed by the press.

Email Newsletters

Tasker Agency’s digital experts designed informational email campaigns to keep the D’KOR HOME audience in the loop.

Louis Vuitton Spring Campaign

Raclette slow-carb vibecession offal avocado toast vaporware.

Zielinksi Perfume

Narwhal jean shorts slow-carb mlkshk. Humblebrag lo-fi.

Reformation Fall Line

Vaporware next level listicle, four dollar toast etsy squid poutine.

83,485

12,034

40,385

110,234

Social Media Case Study

Social Proof

Being a former executive of Carmax, Bob is a quick study and sees the social proof in implementing a digital content creation strategy for Twilly & Fig. Tasker Agency advises on Ai creation tools, scheduling, maintenance and consistency. After learning Tasker’s strategies and giving their instagram, Facebook, and Pinterest some love, TwillyandFig.com social media followers, engagement and website growth is proof that social media works.

198k+

Page Views

.4m

Impressions

$285k

In Product Sold

83,485

12,034

40,385

110,234

PUBLIC RELATIONS

During High Point Market
Twilly & Fig designers

Appeared on

DesignROCKSTARS

Podcast with
The Property Bros.

Dee Frazier and Lori Yusten of Twilly & Fig appeared on Design Rockstars podcast hosted by Christi Tasker.

There are a million influencers. Here's what makes me different:

My followers are simply the best.

Sartorial flexitarian drinking vinegar chicharrones, live-edge irony cliche normcore gentrify pitchfork put a bird.

MY VIDEO CONTENT IS A+++

Sartorial flexitarian drinking vinegar chicharrones, live-edge irony cliche normcore gentrify pitchfork put a bird.

i have ten years of experience in marketing (and it shows)

Sartorial flexitarian drinking vinegar chicharrones, live-edge irony cliche normcore gentrify pitchfork put a bird.

KIND WORDS

KIND

WORDS

“We hired Tasker Agency and her team for our second project.”

Knowing we have expert consulting, search engine optimization, ads management, and brand development under one roof is peace of mind. From our first company to Twilly & Fig, Tasker provides expert marketing services, brand development, and their connections in public relations helps our brands succeed. As a family owned, boutique interior design firm, we need a marketing agency that can deliver more than ideas, we need concepts, and implementation on strategies quickly. Being in one of the most over saturated interior design markets, Tasker Agency often over delivers to ensure our website is maintained, updated and our online presence is coordinated.

— Dee Frazier, Founder, D'KOR HOME interior design blog and Twilly & Fig Interior Design Firm

“Tasker Agency implements an interior designers vision.”

As designers we have ideas for our clients and our marketing, we always appreciate Tasker Agency’s team implementing our ideas into our brand concepts. Most often they are better than we imagined.

— Danielle Frazier, Co-founder and Principal Designer Twilly & Fig

“Tasker Agency has immense ability to make our marketing budget count.”

Knowing we have a marketing partner that can understands our complicated business advertising needs gives me peace of mind. They deliver our printed materials and maintain our digital assets such as our websites. Plus they adapt to our changing budgets.

— Bob Frazier, Chief Financial Officer, Twilly & Fig Interiors

pRESS FEATURES

Our public relations team is well connected and we work fast to meet editorial deadlines to obtain features for our clients.

FREQUENTLY ASKED QUESTIONS

People Often Asked

Q. What did Tasker Agency do for DKOR HOME?

Tasker Agency handles all aspects of marketing and consulting for D’KOR HOME. From digital marketing to print, Tasker Agency ensures D’KOR HOME’s online presence is completely maintained.

Q. Does Tasker Agency work on the digital marketing side of D'KOR HOME?

Yes, Tasker Agency builds and designs websites and social media sites and maintains them or consults with the client to self manage some or parts of their marketing.

Q. Can Tasker Agency handle ordering all printed materials?

Yes, Tasker Agency can design, edit, and manufacturer any printed materials or products such as the D’KOR HOME publication, business cards, new client welcome packets, business cards, and note cards.