Twilly & Fig - Tasker Agency

BRANDING, PRINT, MAGAZINE, MARKETING & BRAND MANAGEMENT

From start up to major brand recognition, Tasker agency created the d'KOR hOME brand digitally & in Print

Dee Frazier, a former Target executive, and seasoned graphic designer chose Tasker Agency. Her husband, Bob, an executive of CarMax dreamt of the brand name D’KOR HOME. They knew the name was nothing without brand recognition and a brand presence both online and in print.

Led by Christi Tasker, the branding queen, we began consulting with Dee Frazier through from our mentorship program DesignRockstars. After Dee met all of her business goals she hired theTasker Agency team of branders and creatives to start her own brand. Starting with an in person business bootcamp, Christi went to Dallas to get the full scope of their business. Shortly after she encouraged Dee and her hubby to name their blog publication with meaning for their brand story. Soon after, the D’KOR HOME brand became the name, a luxurious, timeless logo, color scheme, and the complete brand identity for the all-new D’KOR HOME interior design blog. Unique business card designs that could evolve and change designs with each print order were next. Instead of boring loose tear sheets or a brochure, our team brought Dee’s interior design portfolio to life through the printed pages of D’KOR HOME, the print and digital magazine and the website and blog posts. Our digital media agency PuTTin’ OuT handles all of the day to day digital asset and content creation along with website maintenance.

BRAND DEVELOPMENT

Based on trends and forecasts, and Dee’s Pinterest boards, Tasker Agency developed and narrowed down hundreds of logo renditions for the founders of D’KOR HOME.

PRINT DESIGN & PUBLISHING

Soon after the brand color scheme and brand bible was completed, Tasker Agency graphic designers began working on the custom print order which included everything from business cards, note cards, magazine in place of a brochure and paid advertisements.

DIGITAL PRESENCE

Tasker Agency developed D’KOR HOME”s complete digital media presence including a custom blog with email newsletters, service and lead generation pages and developing the social media channels.

2,500 +

Magazines printed & delivered

20,000

Business Cards

155,000

Emails Sent

2059

Followers on Social Media

7,800

Weekly Reach

$175,000

Sales generated by one campaign

RELEVANT STATS

180k +

Followers on Instagram

250,000

Average post reach

24-36

Primary Audience Age

3059

Followers on TikTok

$24,000

Sales generated by one campaign

670,000

Weekly Reach

Blog Audience

D’KOR HOME’s target audience is luxury lovers who care about their homes and investments. The audience focus looks like:

PAST COLLABORATIONS

CAMPAIGNS

Reviews & Business Listings

In the beginning we conducted an online PR campaign to distinguish D’KOR HOME from the competition by using client reviews.

Public Relations & Introductions

Our team of seasoned PR agents made sure Dee and her team were in the right places at the right time and surrounded by great company to be interviewed by the press.

Email Newsletters

Tasker Agency’s digital experts designed informational email campaigns to keep the D’KOR HOME audience in the loop.

Louis Vuitton Spring Campaign

Raclette slow-carb vibecession offal avocado toast vaporware.

Zielinksi Perfume

Narwhal jean shorts slow-carb mlkshk. Humblebrag lo-fi.

Reformation Fall Line

Vaporware next level listicle, four dollar toast etsy squid poutine.

83,485

12,034

40,385

110,234

Social Media Case Study

Social Proof

Dee and her team learned how to create, schedule and manage their own social media at an interior design conference workshop that Christi hosted. Since learning Tasker’s strategies and giving their instagram, Facebook, and Pinterest some love, DKORHOME.com website growth is proof that social media works.

575k+

Page Views

1.5m

Impressions

$785k

In Product Sold

83,485

12,034

40,385

110,234

PUBLIC RELATIONS

During High Point Market
D'KOR HOME designers

Appeared on

DesignROCKSTARS

Podcast with
The Property Bros.

Dee Frazier and Lori Yusten of D’KOR HOME appear on Design Rockstars podcast hosted by Christi Tasker.

There are a million influencers. Here's what makes me different:

My followers are simply the best.

Sartorial flexitarian drinking vinegar chicharrones, live-edge irony cliche normcore gentrify pitchfork put a bird.

MY VIDEO CONTENT IS A+++

Sartorial flexitarian drinking vinegar chicharrones, live-edge irony cliche normcore gentrify pitchfork put a bird.

i have ten years of experience in marketing (and it shows)

Sartorial flexitarian drinking vinegar chicharrones, live-edge irony cliche normcore gentrify pitchfork put a bird.

KIND WORDS

KIND

WORDS

“Christi and her team and her team are an extension of our team.”

Knowing we have a partner to manage our marketing, branding, and public relations gives us peace of mind. As a family owned, boutique interior design firm, we need a marketing agency that can deliver ideas, concepts, and, implement strategies quickly. Being in one of the most over saturated markets, Tasker Agency often over delivers to ensure our website is managed and our online listings are live.

— Dee Frazier, Founder, D'KOR HOME Interiors

“Tasker Agency loves to design for designers.”

As designers we have to remain flexible to our clients, we always appreciate Tasker Agency’s team for listening to our concepts and making them better than we imagined.

— Danielle Frazier, Co-owner, D'KOR HOME

“Ability to shift and balance budgets to deliver marketing results.”

Knowing we have a partner that can understands our complicated business needs Most importantly, and deliver printed materials and our onlifor less than we can budgets helps us our marketing, branding, and public relations gives us peace of mind.

— Bob Frazier, Co-Founder, D'KOR HOME Interiors

pRESS FEATURES

Our public relations team is well connected and we work fast to meet editorial deadlines to obtain features for our clients.

FREQUENTLY ASKED QUESTIONS

People Often Asked

Q. What did Tasker Agency do for DKOR HOME?

Tasker Agency handles all aspects of marketing and consulting for D’KOR HOME. From digital marketing to print, Tasker Agency ensures D’KOR HOME’s online presence is completely maintained.

Q. Does Tasker Agency work on the digital marketing side of D'KOR HOME?

Yes, Tasker Agency builds and designs websites and social media sites and maintains them or consults with the client to self manage some or parts of their marketing.

Q. Can Tasker Agency handle ordering all printed materials?

Yes, Tasker Agency can design, edit, and manufacturer any printed materials or products such as the D’KOR HOME publication, business cards, new client welcome packets, business cards, and note cards.